A storyboard is one of the vastly simple remote support tools that helps you relay complex concepts throughout your marketing campaigns. It can help you stay on time and within budget. Today, WebToq offers up a bit of insight into how to create a storyboard and why these simple expressions are crucial to your marketing campaign.
Storyboard Defined
Storyboards are used in all types of production, including comic books, plays, and more. Specific to marketing, your storyboard is a simple visual representation of the ideas in your head. It is one of the early steps in video content creation. MasterClass explains that storyboards can be either hand-drawn or created using software.
Storyboards Save Money
A storyboard is a great way to keep yourself on track. Remember, your short film/commercial/marketing video does not have to be a major blockbuster to bust at the bank, but a quick look at a few that did can show you some of the pitfalls you might encounter during video creation. Your storyboard can help you plan, get feedback, and make better decisions throughout production.
Other Ways To Save
It’s worth noting that his storyboard is not the only way to save on your marketing message. Before you begin production, make sure that you know the best platforms to reach your customers. Even if you wind up spending more initially, a greater ROI can offset these expenses. You can also keep costs low on video production by using stock footage. You can usually find a subscription-based video provider that offers royalty-free footage in HD quality without having to plan, produce, and overpay for the types of footage you need, down to your video background.
Writing The Script
Your storyboard/production has to have a script. The words behind the message are what will drive the concepts. Lead finder Voila Norbert explains that your message should target your audience and their pain problems and showcase how you can fix them. Your script doesn’t have to be super detailed, but it should get straight to the point and segue into showcasing the best of your product or service.
Determining Your Objectives
Another important part of the storyboard process is thinking ahead to your desired outcome. Remember, not every marketing message is intended to create a sale then and there. There are many different marketing models. AIDA is one example. This is where you create awareness, then interest, then desire, and then action. Your first video may be simply to spread awareness and create desire. In doing so, you may be able to capture more followers on your social media presence before creating a call to action. Keep your immediate and long-term objectives in mind, and don’t try to pack too much information into a single promotional reel.
Where To Release Your Materials
Once your storyboard is done, and your message is ready to go, where do you post? Virtually any social media platform will work, but make sure that you are not over-saturating your newsfeed. The number of times you post your content depends on the number of followers you have. On Facebook, for example, one post per day when you have fewer than 10,000 followers is ideal.
While you may not think much about the storyboard process now, it’s a crucial part of your overall marketing endeavors. Your storyboard not only helps you stay organized and craft a better message, but it’s easily editable at this point so that you’re not wasting time changing things once production begins. When your goal is to save money on marketing, your storyboard can help, especially if you use stock footage, remote support tools and take the time to know your desired outcome before you get started.
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