Indexing a website is crucial to make a business’ web presence visible to search engines online, as well as becoming visible to its target audience to boost website traffic.conversion tools in digital marketing Indexing will increase website visibility online very quickly.

In this article I will share some useful tips which I have compiled over the years through my experience in research and application development. But before I move on, you need to understand a few terms and how sites index in Google.

Important terms related to indexing

Googlebot:

This is software that Google uses to search the web for new content and pass the results to Google. Once the content is found by Googlebot, it is visible on Google pages. Also known as web spider.

Crawling:

Googlebot moves from site to site searching for new content that is generating the most traffic. This activity is known as crawling.

Indexing:

In SEO (Search Engine Optimization), indexing is the process of including new content or web pages in Google search detected by Googlebot crawling and after testing it for quality.

Tips for indexing

Generation of a Site Map

It is the first and most important step towards successful indexation. A sitemap lists all the pages on a website in XML format.

A crawler derives various about the website from the sitemap such as the size, the important pages, and the location of the new content.

A sitemap helps the crawler to index a new site, a new page or blog within an hour. Whenever a new page is added to your site, it is the sitemap that informs the search engine.

The sitemap also signals Google when to check for new product pages, articles, blog posts, and contents on the website, for instance, every few hours, daily or weekly.

You can get your site indexed fast with an crawl rate. You can use a WordPress plugin called Google XML Sitemaps and other tools like Yoast SEO plugin and Screaming Frog.

Commenting on popular blogs

As per my own experience, posting comments on high traffic blogs from other well-known WordPress websites can index your site quickly on Google search and can boost website conversions.

This should be done to make sure that search engine bots follow the link with the comment and redirect to your blog.

Submission to stat sites

There are websites that maintain data related to domains or the value of the domain. It is a good method of website indexation, but it is cumbersome to submit to multiple stat sites since you need to do it manually.

Google analytics tools provide statistics regarding visitors like the time being spent on your website, the pages viewed, and visitors’ location.

So the best way is to insert the link and anchor text following which the IMT submitter submits the website to “website stats”, for instance, who.is.

Sharing the link in social media and bookmarking

One of the best ways to speed up the indexing process is by adding the link to your social media profile and creating a profile to boost website conversions. For this, you must choose popular social media platforms.

After your website link is included in your social media profiles, the link must be shared with as many people as possible.

When creating social bookmarks, you should choose high traffic sites like LinkedIn, Quora, Reddit, Facebook, Twitter, Pocket, and Flipboard.

Acquire external links

Since Google crawls through various pages via HTML links, linking your site with others is essential.

The most common way to do this is to write guest posts or create content frequently for other websites that are relevant to your niche.

For this, you need to seek permission from bloggers where you want to publish your content as a guest author.

Quality articles must be submitted to various article directories. The quality of the contents must meet the highest standards. This will help you to get backlinks and hence boost website conversions.

You should also write search engine optimization articles for the purpose of distribution to other sites.

Use ping services

Ping services inform search engines whenever your website or blog is updated. For this reason, you should take advantage of this service to keep your search criteria current. You can use free websites like Ping-O-Matic because it is easy to use and gives quick results. This particular tool can send alerts to multiple search engines at the same time. You can also use Pingler which has both a free version and a premium version.

WordPress uses a list ping service by default that can be updated easily from your dashboard itself. Just be careful which ones you use since Google frowns on the use of some of them

Do not forget to add Meta descriptions and other vital conversion tools in digital marketing for SEO elements. Otherwise search engines will end up indexing the not so important web pages.

Original story from Advertising Week 360

Consumers are being barraged with advertising and branding messages online, which means businesses must rise above the noise to etch themselves in the minds of consumers to be top-of-mind at the time of consumption or get lost with the crowd. Businesses can execute two strategies to be top-of-mind: high-powered messaging or frequent messaging.

In this article, we will focus on high-powered messaging, although frequent messaging is rather straight forward as businesses engage in frequent, cross-channel advertising to catch the consumer near or at the point of consumption. High-powered experiences, on the other hand, are largely defined by the emotional impact felt by the consumer at the time of the experience, since the strength of memory, and therefore the strength of the attachment to a brand, is explicitly defined by the strength of the emotion felt in the instance of the experience. For an experience to be high-powered, it must be relevant and emotional.

So, how does a business make a digital experience high-powered?

1. Make it relevant. Businesses need to organize their websites based on the problems and demands of their customers, along with the proposed solutions, rather than along meaningless product categories or business departments. Consumers have reached a business because they feel a need or frustration; talk to those frustrations to catalyze the emotions behind them.
2. Add customer stories. Add customer testimonials and cases to your advertisements, websites, and landing pages as much as possible, focusing on short videos that talk to specific issues. You are more likely to connect to a lead if they can empathize with one of your videos.
3. Resolve customer issues quickly and completely. A company’s best chance to create an emotional impact is to resolve a customer’s issue to great satisfaction. Customers already start with an emotion, a negative one, which means the memory is already charged. They are annoyed or frustrated by an issue, and usually do not have great expectations since most companies fail to get this right. By resolving the issue to great satisfaction, you are embedding two emotions into the experience, the original frustration and the eventual satisfaction, and their contrast makes the experience stand out.

The third point is especially important online since most companies force a customer to switch channels if the contact originates online, to the customer’s frustration, forcing them to call in. Businesses should always meet the customer at the point of origination; face-to-face if they visit physically, via the phone if they call in, and virtually if on the website. Chat boxes are helpful in this regard, but we have witnessed the best results when businesses use cross-interactive platforms such as CrozTop to communicate with the customer, which allows instant bonding and resolution via video calling and media sharing.

To become top-of-mind, a brand must deliver high-powered experiences to audiences or messages frequently. Mastering high-powered experiences online are rarely done well, conveying an explicit advantage to those companies that do.

About the author:

Jason Junge is an MIT/Kellogg-educated Business Strategy expert in high-tech that has worked with companies ranging from new startups to Microsoft, to craft and execute successful growth strategies. He is currently CEO of PointerTop, an innovative Remote Sales and Service Software company based in Tempe, AZ.